Vintage ad Mallory Electronics 1949
A Thing of the Past
Today when it is unthinkable to go anywhere without your smartphone in hand, it’s hard to imagine the excitement and wonderment generated by this post war ad that hinted at the future possibility of a mobile car phone that functioned merely as a…. phone.
Traditionally, progress was what Americans could always count on…new and better ways of doing things.
Replacing one convenience for a new improved model that would irrevocably improve your life for the better has always been the American Way.
Calling All Doctors!
It may be two in the morning raining buckets but in 1949 you could always count on Dr. Higgins. Like the US mail neither rain nor snow nor dark of night could stop the beloved family doctor from making a house call.
When a call for help comes the doctor can’t say no!
But imagine the time when Doc Higgins can be reached even when he’s at the wheel of his old Buick just by picking up his mobile phone. That was the near future offered up to the hopeful reader in this optimistic 1949 advertisement.
Thanks to Mallory, a manufacturer of parts for modern electronic equipment and their contribution to the future of the mobile phone, “the family doctor would always be within reach of his patients. In emergencies he can give directions over the phone as he speed to the side of the stricken.”
“Modern miracles of communication were already happening,” the ad explains. “The spoken message is no longer chained to fixed routes defined by existing wire lines. With equipment now available, explained by Mallory “oral messages can now be sent from one moving vehicle to another and to central control points.”
The Doctor Makes his Rounds.
“Wherever he goes, he is welcome…his life is dedicated to serving others” the copy in the ad reads. ” Not all his calls are associated with illness. He is often friend and counselor. His satisfactions in life are reflected in the smiling faces of youngsters like this one and countless others whom he has long attended. Yes, the doctor represents an honored profession…his professional reputation and his record of service are his most cherished possessions.”
Of course this illustration appeared in a 1946 ad for Camels cigarettes, where our kindly family doctor heartily endorses smoking, so perhaps his professional reputation was less than sterling.
Of course modern miracles of communications like the car phone did come to pass, but the idea of a doctor making house calls has become as antiquated as the ad itself.
You may be able to speed dial your doctor on your mobile phone but good luck in getting a timely appointment.
Now all you can count on in our ailing health care system is interminable office waits and astronomical costs.
Today, the smart phone has replaced the car phone but the house call by a family doctor…irreplaceable.