By Julie Reiser
President & Co-Founder of Made in USA Certified, Inc
“Making things in America” creates U.S. jobs, and there is no question that the number one issue facing our nation right now is the creation of U.S. jobs. The American economy is in crisis, and millions of people are out of work and hurting. “Made in USA” is becoming a beacon of light to many.
As a woman who travels this nation talking to U.S. manufacturers, producers and service providers in big cities and small towns, I am constantly struck by the overwhelming consensus by most Americans that “Made in USA” is not only the right thing to do, but it may be one of the last vestiges of hope we have for re-building our American economy and creating jobs.
In the last month, I have been to big cities like Los Angeles, Atlanta, Philadelphia and New York City. I have also traveled to small, rural, farming towns like Hayesville, North Carolina and Indiantown, Florida. Across the board – city folks, country folks, rich and poor – all see the importance of buying local, regionally and “Made in USA.”
It is a grassroots movement that has garnered immense steam over the last few years, and has really taken hold of the American psyche in almost every corner of this great nation. It bridges socioeconomic and political ideology.
At the major trade shows I have attended recently, there is a new, noticeable pride in the commentary that a company’s products are “Made in USA.” I hear amazing stories of creativity, perseverance, innovation, pride and resilience. I am constantly inspired by the ability of Americans to continue to see areas for improvement and innovation, as well as their steely determination to provide for their families and create thriving businesses despite the overwhelming challenges this economy offers.
Company after company will tell me of their fierce commitment to sourcing components here and manufacturing domestically. They proudly detail all the many reasons why it is important to them.
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