Beginning in the dark days of the Depression and accelerated during the War years, many American businesses adopted the future as an explicit leitmotif in advertising.
Especially during the deprivations and sacrifices of WWII, the glittering promises of a post-war world filled with unheard of conveniences and an abundance of tantalizing technological advances as presented by Madison Avenue, gave hope to a war-weary public.
Tomorrow’s Living Today
In the post-war push button dream world, a man would travel in 300 mph trains, translucent automobiles, four-decker planes, helicopters, buses equipped with cocktail lounges and amphibious jeeps. Television would bring the world to his living room, and he could transact his business by walkie-talkie while bagging a brace of ducks.
It was to be a world in which stockings never ran, fabrics never had to be washed, and intercommunication systems eliminated the need for a babysitter. Pants would never shine or lose their crease even in the rain since a man would ordinarily own several dozen synthetic suits, which after a wearing or two, he would roll up in a ball and fire into the automatic garbage disposer.