When Flying Was Fun for Thanksgiving

As millions crowd our airports for the traditional Thanksgiving trek home over the river and through the woods, the tension mounts at the thought of long lines, insufferable crowds, and the dreaded delays that inevitably await the weary and wary traveler.

Gloom is cast before the holiday even begins.

But for the Post-War population, the new air travel was a breeze.

For the modern mid-century family, the notion of flying home for the holidays was a novelty and a grand experience at that.

“Over the River and Over the woods. To grandmothers house we go,” this 1951 TWA ad announces gaily.

The gleeful modern family fairly bursting with pep and anticipation couldn’t wait to board their flight to visit Grandma. Why let old-fashioned distance keep a family apart?

“There’s a new road now to an old tradition. It’s the TWA high way home for Thanksgiving. And what a blessing it is to families separated by too many rivers and too many woods….and so many years!”“If you’ve let distance and lack of time keep you away too long, try traveling this high way. Find out how TWA can make it very near to someone dear- for even an ocean apart is only hours apart…by skyliner!”

TWA went out of their way to make flying a family affair! Flying was no longer just for Dad and his business trips. Once the airline, started their Family Budget Plan, “…parents have had cause to cheer'” boasts TWA in this 1949 ad. “for now they can take the whole family by air at down to earth prices.”

By traveling on a Monday Tuesday or Wednesday, they could save substantially. “As head of the family,” they explain “Dad pays full fare. Mother and the children under 22 go for only half fare each”…and best of all crying infants and toddlers under 2 could fly free of charge!

Tempting you further, TWA promises, “The flight is a delight, the service supreme, with delicious hot meals served free. Best of all…and oh how mother loves this!…you’re there long before the kids start to fuss or fidget!”

“Snowtime’s no time to give up flying! Vintage American Airlines Ad 1950

Compare the cheery disposition of Mr. and Mrs. Modern who have chosen the up -to-date way to travel to visit Grandmother with their neighbors, Mr. and Mrs. Outdated who chose the more antiquated mode of travel- their automobile.

Hampered by a snow storm they are unable to dig out in time for the turkey. Mrs. Outdated, with visions of stuffing and cranberries dancing in her head, looks longingly at the speeding plane in the sky, carrying the wise Moderns to the destination.

Vintage ad American Airlines 1949

 

“Don’t Give Up- Go Up,” declared American Airlines in this 1949 advertisement , touting the benefits and wonders of the new air travel that most post-war families had yet to experience.

“Air Travel- and only air travel can often make the difference between the accessible and the impossible. This is especially true during the holidays when the earthbound are frequently snowbound. Hence, wise travelers plan to go by air.”

“Also, air travel is little affected by the challenge of distance and time. The miles on the map lose their menace- the hands of the clock become friend instead of foe when you use this modern means of transportation.”

“So when holiday travel plans seem likely to get ‘bogged down’ don’t give up- go up.”

Step Right Up, Amigos – Have a Coke!

Drinking Coke was synonymous with fighting the enemies of freedom and democracy. Vintage WWII Coca Cola Ad 1945

Drinking Coke was synonymous with fighting the enemies of freedom and democracy. Vintage WWII Coca Cola Ad 1945

The heartbreaking tragedy on the Leyte Island of the Philippines which bore the brunt of the devastation of Typhoon Haiyan has a special relevance today when we honor our veterans. Thoughts go back to another fall day, October 1944 when General Douglas MacArthur landed on that very same island keeping his promise “to return” and liberate the Philippines.

Wherever the American army went so did Coca cola.

Coke went to remarkable lengths to make sure their soft drink was never far from the front lines, wasting no time in running an ad celebrating our shared victory in the Philippines.

“Naturally Filipinos thrilled when their Yankee comrade-in-arms came back to the Philippines,” the copy for this 1945 Coke ad declares.

“Freedom came with them.”

“Fair play took the place of fear. But also they brought back the old sense of friendliness that America stands for.”

Now the Filipinos need us again

Let us not forget that Filipinos bravely helped our American soldiers, let us not forget them now. We shall return…with help.

 

 

 

A Soaring Economy

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The Soaring American Economy Special issue Life Magazine 1/5/53

The soaring economy of post war America was the gold standard for the American Dream.

The people of Mid-Century America had never been more prosperous, never had Dad, the breadwinner, taken home so much money.

The soaring strength of the roaring bull market was at an all time high symbolizing confidence in the Capitalist system. American industries were the symbol of our strength, and like the biceps of the healthy and strong, spoke of the wisdom of our ways.

In early January of 1953 Life Magazine published a special issue devoted solely to the booming American economy. Entitled “The American and His Economy,” it was an unabashed love letter to this record-breaking economic splendor.

A Land of Good n’ Plenty

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Mid-Century Businessmen were sitting pretty (L) Illustration from Martin Aircraft 1946 (R)

“During the past dozen years or so,” the magazine begins in an introduction written by social historian Frederick Lewis Allen, “we have been watching in the United States something close to a miracle…The once sick American economy has become the wonder of the modern world.”

The articles then go on to boast: “In two decades the U.S. has by-passed the methods and exceeded the goals which old-fashioned socialism had set up as ideals for an economic society.”

“It has achieved instead something totally new and something infinitely better.”

“More or less unconsciously the nation has pulled off a major social revolution. The means to this end have been historically unique, a process mainly of grading society up from the bottom rather than down from the top.”

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American Abundance for all Vintage ad Wheaties sweepstakes 1958

“Most of the change has been wrought by a simple but bold economic idea: more of everything for everybody.”

“It is an idea of production and consumption rather than conservation and thrift.”

“Some of the results are far-reaching:

  • More Americans now own their homes than rent.
  • Since 1929, the US has moved halfway toward equality of income for all members of the population.
  • The US has reached a state almost unique in history where increase in population means increase in prosperity.

 The 99%

For Mr and Mrs America, the factory workers, engineers, housewives and business managers, the issue never lets us forget that, “the US is still a place to get rich quick and honestly.”

A Confident Future

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Money to Burn in a Booming Economy (L) Vintage illustration Wall Street from “The Romance of Capitalism” 1958 by Donald Cooke (R) Money to burn illustration from vintage American Airlines ad 1953

And finally, to answer for the reader the most important question of all about their economy the article asks: “Where are we going from here and what will happen to me?”

According to the giddy experts, there was no end in sight for this soaring economy.

The bull in our soaring bull market was a symbol that the US could compete and win.

And in this land of good and plenty one thing we were never short of was confidence.

A Bull Market Indeed!

Copyright (©) 20013 Sally Edelstein All Rights Reserved